试论济源“一山一水一精神”文化品牌的内在价值提升

On the internal value promotion of Jiyuan’s cultural brand of“one mountain,one water and one spirit”

“一山一水一精神”已经成为济源的文化品牌。这一品牌所包含的文化要素都是济源文化的精品,内涵丰富、特色突出,在济源乃至国际上都有一定的知名度。在新的时代条件下,融入现代性元素赋予文化品牌新的内涵,进而提升文化品牌的内在价值,是文化传承和创新性发展的必然。

“One mountain,one water and one spirit”has become the cultural brand of Jiyuan.The cultural elements contained in this brand are all excellent products of Jiyuan culture,with rich connotation and outstanding characteristics,which are well known in Jiyuan and even in the world.In the new era,It is inevitable for cultural heritage and innovative development to integrate modern elements to give new connotation to cultural brand,and then enhance the internal value of cultural brand.