对县级融媒体中心建设的分析——以内蒙古部分旗县为例

An Analysis on the Construction of County-level Convergence Media Center:A Case Study of Some Banner Counties in Inner Mongolia

近几年,随着移动互联网时代的到来和数字媒体影响的不断深入,媒体融合发展势在必行。2018年8月21日习近平总书记在全国宣传思想工作会议上指出:“要扎实抓好县级融媒体中心建设,更好引导群众、服务群众”,这一指示为后续开展的县级融合媒体发展指明了方向,对媒体融合具有重要的现实指导意义。县级融媒体中心必须树立正确的建设观念,切勿急躁脱离现实;建设“四务平台”,自从根本上促进“融”发展;建好县级融媒体中心的人才管理机制,提高内生动力,改善运营模式;开发新的媒体产品;促进群众媒体需求从“被动”向“主动”转变才能真正发挥旗县级融媒体中心的作用。

In recent years,with the advent of the era of mobile Internet and the deepening influence of digital media,media convergence is imperative.On August 212018,General Secretary Xi Jinping pointed out at the National Conference on Propaganda and Ideological Work that“We should make solid efforts to build county-level convergence media centers and better guide and serve the people.”This paper will start with the development status of convergence media in counties,and analyze the significance of building county-level convergence media center and relevant countermeasures.