产品形态语言的视知觉分析

On the Visual Perception of Product Form Language

产品形态具有表现、传示与意指等类语言的属性特质、表征呈现与价值效应。作为一种以产品和设计为根本属性与架构方式的特殊语言,产品语言必然在视觉表征、知觉机制与价值诉求等层面区别于其他语言,具有诸多专属性的表象特质、架构原则与目标取向,呈现出相对刚性的规律、循迹与富于柔性的脉络、趋势。基于产品、产品设计及相关领域学理与实践的认知,产品形态应具有和表现出功能性、科技性与低熵性等视知觉特性,是一种“美的”视知觉语言;而依据符号学,产品语言的功能性、科技性等视知觉特性可纳入语义学的范畴给予认知,低熵性可诠释为语构学与语用学在产品视知觉领域的实施和映射,而“美”则既是这种符号语言设计谋求的“理想彼岸”,也是功能性、科技性与低熵性等视知觉特性的合效结果。

Product form has the characteristics,representation and value effect of similar language,such as expression,transmission and meaning.As a special language with product and design as its fundamental attribute and structure,product language is bound to be different from other languages in visual representation,perceptual mechanism and value appeal,with many exclusive image characteristics,construction principles and goal orientation,showing a rigidity law,track and flexible vein,trend.Based on the cognition of theories and practice in product,product design and related fields,product form should have and show the visual perception characteristics of functionality,technology and low entropy,which is a kind of"beautiful"visual perception language.According to semiotics,the visual perception characteristics of functionality and technology of product language can be included in the category of semantic for cognition,and low entropy can be interpreted as the application and mapping of syntactic and pragmatic in the field of product visual perception,and"beauty"is not only the"ideal state"that this symbolic language design seeks,but also the result of the combination of functional,technological and low entropy visual perception characteristics.