上市企业形象宣传策略探析

Study on Publicity Strategies of Listed Corporate

对于上市企业而言,宣传工作是传递企业信息、塑造企业形象的重要手段,对推动企业又好又快发展起着重要作用。面对竞争激烈的市场环境和日新月异的媒介环境,上市企业应当紧跟时代潮流,不断探索宣传工作的新思路、新方法,让宣传工作真正成为企业发展的有益助力,推动企业形象稳步提升。

For the listed corporate,publicity is significant for conveying its information and shaping its image,which is key to the smooth and fast development of it.In this highly competitive market and swift changing media environment,the list corporate,rolling with the time,is supposed to explore new publicity methods and thinking.As a result,publicity will truly facilitate the corporate development and upgrade the corporate image.