广州城市居民森林康养产品选择意向调查研究

Investigation on Selection Intention of Urban Residents for Forest Therapy Products in Guangzhou

通过实地问卷调查,运用SPSS 20.0的相关性分析和交叉分析,对广州市989位游客进行了森林康养产品选择意向调查研究。结果表明,公众对森林康养产品的喜好程度依次为运动型>游乐型>食宿型>文化型>疗养型。按具体产品来看,大众最为喜好森林漫步、慢跑(占67.44%),仅有12.44%的游客选择了森林疗养院;男性更偏好垂钓和徒步登山,女性更倾向手工类艺术创作、森林瑜伽、太极保健操和养生SPA;35岁以下的年轻游客更偏好游乐型和文化型康养产品,35岁及以上的游客对疗养型康养产品感兴趣。月收入低于7000元的游客更倾向于选择文化型康养产品,月收入高于7000元的游客更多地选择食宿型和疗养型康养产品;学历较高的游客更多关注疗养型康养产品,学历相对较低的游客更多关注文化型和食宿型康养产品;在职人员更喜好游乐型康养产品,离退休或无业人员更喜欢疗养型康养项目,而学生更偏好文化型康养产品。

The field questionnaire survey,correlation analysis and cross analysis of SPSS 20.0 were used to investigate the selection intention of 989 tourists for forest therapy products in Guangzhou.The study found that the public's preference for forest therapy products was as follows:sports type>recreation type>accommodation type>culture type>convalescence type.In terms of specific products,forest walking and jogging were the most popular(67.44%),with only 12.44%of visitors choosing forest convalescent home.Men were more likely to fish and climb mountains,while women were more inclined to manual art creation,forest yoga,Tai Chi and health SPA.Young tourists under the age of 35 preferred amusement and cultural products,while tourists above the age of 35 were interested in convalescent products.Tourists with a monthly income of less than 7,000 yuan tended to choose cultural products,while those with a monthly income of more than 7,000 yuan were more likely to choose accommodation and convalescent products.The higher the education,the more attention to convalescent products.Tourists with relatively low education payed more attention to culture and accommodation products.On-the-job personnel were more fond of recreational products,retired or unemployed personnel preferred convalescent projects,and students preferred cultural products.