浅析新冠肺炎疫情期间的客户忠诚度管理

Analysis of the Customer Loyalty Management During the COVID-19 Epidemic Period

客户忠诚度管理是管理企业经营和个体经营的重要策略之一。只有当管理者重视客户忠诚度管理并采取合适的策略,企业和个体经营之路才会走得更稳、更长、更辉煌。2020年初突发新冠肺炎疫情,企业经营和个体经营都面临着重大挑战。因此,根据新冠肺炎疫情期间各企业的真实事例,论文分析了个体经营和企业对客户忠诚度管理的策略及重要性,并提出了管理客户忠诚度的有效策略。

Customer loyalty management is one of the most important strategies to enterprise and individual business.Only when managers attach importance to customer loyalty management and adopt appropriate strategies,can enterprise and individual business get a more stable,longer and more brilliant development.In early 2020,COVID-19 outbreak suddenly,enterprise and individual business faced major challenges.Therefore,according to actual cases during COVID-19 epidemic,the paper analyzes the strategies and importance of customer loyalty management for enterprises and individual business,and puts forward effective strategies to manage customer loyalty.