摘要
随着媒体融合快速发展,信息传播也越快越广,良好的声誉可以有效促进农村商业银行提升市场竞争力和盈利水平。声誉风险发生,通过媒体融合平台传播后影响会更大,因此有效构建声誉风险防范路径是农村商业银行必须重视的问题。
With the rapid development of media convergence,the spread of information has also became faster and wider.A good reputation can effectively promote the rural commercial banks to enhance market competitiveness and profitability.If there occurs reputation risk,the influence will be greater after spreading through the media convergence platform.Therefore,it is an important issue for rural commercial Banks to construct effective ways of preventing reputation risk.
作者
孙亚刚
SUN Ya-gang(Xining Central Sub-Branch,the People's Bank of China,Xining 810001,China)
出处
《中小企业管理与科技》
2020年第12期116-117,共2页
Management & Technology of SME
关键词
媒体融合
声誉风险
防范
media convergence
reputation risk
prevention