摘要
面对影响力下降的困境,企业报可尝试从三个方面突围:用“解构式”方法做好方针政策宣传工作、用画刊式办报吸引读者、广泛开展社会交流活动。
In the face of the predicament of declining influence,the enterprise newspaper can try to break through adversity from three aspects:using the method of"deconstruction"to do the propaganda work of policy and policy,using pictorial newspaper to attract readers,and carrying out extensive social exchange activities.
作者
高利明
GAO Li-ming(ZYSY News,Sinopec Zhongyuan Petroleum Exploration Bureau Co.Ltd.,Puyang 457001,China)
出处
《中小企业管理与科技》
2020年第12期136-137,共2页
Management & Technology of SME
关键词
“解构式”政策宣传
画刊式办报
外宣
"deconstruction"policy propaganda
pictorial newspaper
publicity