哔哩哔哩网的传播规律研究——以豫章书院事件为例

Research on The Propagation Law of Yuzhang Academy Events:Take an Example on BiliBili Website

豫章书院事件曾在全网掀起舆论热潮,其中哔哩哔哩弹幕网的传播情况别具一格,显示出较长的传播寿命。通过爬虫软件收集有效样本,利用内容分析法和数据可视化手段形成相关数据图表,对相关传播内容及频次进行研究分析,得出豫章书院事件在哔哩哔哩弹幕网的传播规律。高热度的话题讨论常不可避免地衍生出次生舆情和群体行为。哔哩哔哩弹幕网所具有的弹幕氛围、传播环境、意见领袖、生产模式等要素,最终使它的传播情况显著区别于其他平台。

Yuzhang academy event once set off a public opinion upsurge in the whole network,among which the propagation of Bilibili bullet screen network is unique,showing a long propagation life.By collecting effective samples with crawler software,using content analysis and data visualization to form relevant data charts,and analyzing the relevant communication content and frequency,we can get the propagation rule of Yuzhang academy event in Bilibili network.Secondary public opinion and group behavior are inevitably derived from hot topic discussion.The elements of the barrage atmosphere,communication environment,opinion leaders,production mode and so on make its communication situation significantly different from other platforms.