城市新移民社交媒介使用与社会责任认同的关系——基于上海样本的实证研究

The Relationship between Social Media Use and Social Responsibility Identification:An Empirical Study of New Immigrants in Shanghai

为明确社交媒介使用对上海城市新移民社会责任认同的作用机制,本研究构建了一个有调节的中介模型,重点考察了社会融入在二者关系中的中介作用以及社会信任的调节作用。研究对415名上海城市新移民进行问卷调研,对其社交媒介使用、社会融入、社会信任及社会责任认同进行调查。结果显示:(1)在控制性别、年龄、户口、来源(城乡)、收入、来沪时长后,社交媒介使用对社会责任认同具有显著的正向预测作用;(2)社会融入能够在社交媒介使用与社会责任认同的关系中起中介作用;(3)社交媒介使用对社会责任认同的直接预测作用及社会融入在二者关系中的中介作用均会受到社会信任的调节。

In order to clarify the mechanism of social media use on social responsibility identification of new immigrants in Shanghai,a moderating mediation model is constructed in the study.The mediating role of social integration in their relationship and the moderating role of social trust is mainly discussed.A questionnaire survey is conducted among 415 new immigrants in Shanghai,and their social media use,social integration,social trust and social responsibility identification are investigated.The results are as follows:(1)social media use has a significant positive predictive effect on social responsibility identification after controlling gender,age,household registration,source(urban and rural residents),income,and time spent in Shanghai;(2)social integration can play an intermediary role in the relationship between social media use and social responsibility identification;(3)both the direct predictive effect of social media use on social responsibility identification and the mediating effect of social integration in their relationship are regulated by social trust.