短视频APP对高校思政教育的影响及对策研究——以抖音为例

Impact of Short Video APP on Ideological and Political Education in Colleges and Universities and Countermeasures:Taking Tik Tok as an Example

移动互联网时代,以抖音为代表的短视频APP广泛使用,不仅对大学生的生活和思想产生潜移默化的影响,也为大学生思想政治教育工作带来了机遇与挑战。由于短视频APP在大学生群体中有高频的使用率,使得高校思想政治工作者必须要重视并利用其开展思想政治教育。各高校要扬长避短,通过专业团队运营、内容加工、加强互动交流、加强网络法治教育等方式运用好短视频平台开展高校思想政治教育工作,让这种新兴事物成为高校开展思想政治教育的又一有力平台。

In the era of mobile Internet,the widespread use of short video apps represented by Douyin has not only exerted a subtle in⁃fluence on college students'lives and thoughts,but also brought opportunities and challenges to their ideological and political education.Because of the high frequency usage of short video apps among college students,ideological and political workers in colleges and universi⁃ties must pay attention to and make use of them to carry out ideological and political education.Colleges and universities should make full use of their strengths and avoid their weaknesses,and make good use of short video platforms to carry out ideological and political educa⁃tion by means of professional team operation,content processing,strengthening interaction and communication,and strengthening network legal education,so as to make this newly sprouted thing become another powerful platform for ideological and political education in colleg⁃es and universities.