“互联网+”视角下加强高校新媒体矩阵建设的策略研究

Strategy of Strengthening the Construction of New Media Matrix in Universities From the Perspective of"Internet+"

当前高校不断加强建设“互联网+”新媒体矩阵并以之作为宣传工作的重中之重已是大势所趋,通过总结“互联网+”视角下高校新媒体矩阵的特点,发现高校在建设“互联网+”新媒体矩阵中遇到的困难,提出可行的新媒体矩阵建设策略,为高校新媒体矩阵的建设发展提供理论参考。

It is a general trend for colleges and universities to strengthen the construction of"internet+"New Media Matrix and take it as the top priority of their publicity work.This paper finds out the difficulties in the construction of"Internet+"New Media Matrix in colleges and universities,and puts forward some feasible strategies for the construction of New Media Matrix.