“互联网+”背景下寿险个人代理营销模式优化与完善

Optimization and Perfection of Marketing Mode of Life Insurance by Individual Agency Under the Background of Internet Plus

寿险个人代理制曾一度引领着我国保险行业飞速发展,但这种以“人海战术”为主的营销模式正受到前所未有的冲击与挑战,如何整合资源,选择更加合适的寿险营销模式,成为业界关注的焦点。基于互联网对寿险个人代理营销模式的影响分析,从保险公司的销售管理机制、运营机制、培训机制等方面对个人代理营销模式进行优化与完善,以期促进我国寿险行业更加健康、稳定地发展。

Personal life insurance agent system once has led the speedy growth of the insurance industry in China.Nevertheless,this marketing mode is characterized by the so-called human wave tactics,which is undergoing unprecedented impact and challenge.Hence,it has become a focus of the industry to integrate relevant resources and select a more appropriate marketing mode.Based on an analysis of the impact of the internet on the marketing mode of personal life insurance agent,measures should be taken to optimize and perfect the individual agency marketing mode from the aspects of sales management mechanism,operation mechanism and training mechanism of insurance companies in an effort to facilitate a healthier and more stable development of the life insurance industry in China.