旅游地符号感知水平与旅游体验的耦合关系研究

Study on Coupling Relationship between Tourism Symbol Perception Level and Travel Experience

从符号学视角,旅游体验的本质在于游客对旅游地符号的解读,而符号都有其意义指向,对符号的解读实际上是对符号意义的理解和运用过程。因此,文化旅游中旅游体验最终的质量差异体现在游客对符号意义的获得程度。基于旅游体验与符号解读的对应关系,在理论思辨的基础上,旅游者的符号化消费分可为感官刺激、认知构建、符号使用和再造、个人意义生成四种基本类型。依据游客对旅游地符号感知水平的差异,进一步将旅游体验分为感官观照、心意领悟、情境融入和内化提升四个不同的层次,并且构建了二者的耦合关系。

From the perspective of semiology,the essence of tourist experience lies in the interpretation of tourist symbols.Symbols contain their own meanings.The interpretation of symbols is actually the process of understanding and applying their symbolic meanings.Therefore,the final quality of tourism experience is reflected in the degree of acquisition of tourists on symbolic meanings.Based on the theoretical speculation,the symbolic consumption of tourists can be divided into four basic types:sensory stimulation,cognitive construction,symbol usage and reconstruction,and self-meaning generation.According to the difference of tourist perception,the tourist experience is further divided into four different levels,containing sensory observation,mental comprehension,integration of tourism situation and internalization and self-promotion.Furthermore,the coupling relationship between the two is also constructed.