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构建“四维”提量模型 深挖增量创效潜能

Constructing a“Four-dimensional”Sales-increase Model to tap the Potential of Sales and Efficiency Increase
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摘要 今年以来,受低油价及新冠疫情影响,经营形势严峻。按照集团公司“百日攻坚创效”行动部署及中国石化销售股份有限公司统一安排,中国石化销售有限公司贵州石油分公司坚决贯彻行动要求,以抢抓零售机出销售为突破口,坚持问题导向,从“存量站稳量、复营站还量、新建站抢量、高速路增量”四个维度构建提量模型,坚定必胜信心、全力以赴、攻坚克难,确保“百日攻坚创效”取得实效。 Since the beginning of this year,the business situation has been grim due to the influence of low oil prices and the epidemic situation of novel coronavirus.In accordance with the deployment of SINOPEC Group’s“100 day campaign to overcome hardships and create results”and the overall arrangement of SINOPEC sales Co.,Ltd.,the Guizhou Petroleum Branch of SINOPEC sales Co.,Ltd.resolutely implemented the action requirements,and had a break-through by increasing sales through retail machines.The company focuses on solving problems,and constructs a sales-increase model from the four dimensions of“stabilize sales at established stations,recover sales at re-opened stations,grab sales at new stations,and increase sales at highway stations”,in an effort to strengthen confidence and go all out to ensure the effectiveness of the hundred day campaign.
作者 张家顺 孙影 Zhang Jiashun;Sun Ying(Guizhou Petroleum Branch of SINOPEC Sales Co.,Ltd.,Guizhou Guiyang 550007,China)
出处 《石油化工管理干部学院学报》 2020年第3期9-12,共4页 Journal of Sinopec Management Institute
关键词 百日攻坚创效 “四维”提量模型 增量创效 the hundred day campaign to overcome hardships and create results “four-dimensional”model to increase sales increase sales and create results
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