新形势下天然气营销策略建议——以广东市场为例

Suggestions on Natural Gas Marketing Strategies under the New Situation——Taking the Guangdong Market as an Example

在国家油气管网公司成立的新形势下,天然气分公司各销售区域均受到不同程度影响。本文以广东市场为例,从天然气销售现状入手,分析市场开发面临的形势,并提出了营销策略及实施建议。

Under the new situation of the establishment of the National Oil and Gas Pipeline Network Company,the sales centers of SINOPEC Gas Company are all affected to various degrees.Taking the Guangdong market as an example,this paper first studied the current condition of natural gas sales,and then analyzed the situation facing market development to propose some marketing strategies and implementation suggestions.