全域旅游背景下遵义红色旅游品牌构建探讨

On the Construction of Red Tourism Brand in Zunyi under the B ackground of Global Tourism

遵义是著名的历史文化名城,凭借丰富的红色旅游资源,红色旅游发展迅速,但在全域旅游背景下,遵义的红色旅游还存在很多问题,尤其是红色旅游品牌构建问题,更是值得关注。作者分析了遵义红色旅游发展的现状,从全域旅游视角,按照全域旅游全要素、全区域、全过程、全方位的发展要求,论述了遵义红色旅游品牌构建方面存在的主要问题,并提出了解决思路。

Zunyi is a very famous historical and cultural city,and its red tourism is developing rapidly thanks to its rich red tourism resources.However,from the perspective of global tourism,there are still many problems in red tourism in Zunyi,especially the construction of red tourismbrand,which is worth paying attention to.The author analyzes the present situation of the development of red tourism in Zunyi,and looks at the main problems existing in the brand construction of red tourism in Zunyi from the perspective of global tourism,according to the requirements of all elements,whole region,whole process and omni-directional development of global tourism.And in the end,the author of this paper puts forward the solutions to these problems.