“一带一路”背景下北部湾经济区城市形象的传媒建构--以《广西日报》关于北海市的报道为例

Media Construction of the City Image in Beibu Gulf Economic Zone under the Backdrop of the Belt and Road Initiative——Take Guangxi Daily's Report on Beihai City as an Example

随着"一带一路"倡议的深入实施,作为北部湾城市群重要城市的北海市已经成为"21世纪海上丝绸之路"的重要门户。北海城市形象的建构与传播对地区发展乃至国家形象的对外传播都会产生重要影响。通过对《广西日报》2013年至2018年有关北海的新闻报道进行研究,运用新闻框架理论分析,笔者发现《广西日报》主要成功塑造北海市"一带一路"重要门户、"生态之城"、"旅游名城"、"工业新城"等四大城市形象,其中"工业新城"是新塑造的城市形象维度。而在建构过程中,"一带一路"倡议的时代表达、《广西日报》的党媒基调、媒介从业人员的选择倾向性等都对北海城市形象的建构与传播产生重要规约。

As the Belt and Road Initiative has been implemented,Beihai,an important city in the Beibu Gulf city group,has become an important gateway to the"Maritime Silk Road"in twenty-first Century.The construction and communication of Beihai city image have an important impact on the regional development and even the exter⁃nal communication of national image.Through the research on the news reports about Beihai in the headlines of“Guangxi Daily”from 2013 to 2018 and the analysis of news framework theory,we found that,“Guangxi Daily”has been successfully shaping the city of Beihai into four city images,namely,the"ecological city","the famous tourist city"and"the industrial city".Among which,the"industrial town"is the newly established image of the city in Beihai.During this process,the era expression of the Belt and Road Initiative,the Guangxi media's media key⁃note and the choice of media practitioners all have important statute for the construction and dissemination of Bei⁃hai's city image.