风险社会中主流媒体调适社会情绪的机制构建

Research on the Construction of Mechanism of Mainstream Media Adjusting Social Mood in Risk Society

在当今风险社会的大背景下,社会情绪借由新媒体使传播格局由“事实传播”向“情绪传播”演进。社会情绪的传播潜在地带来社会风险问题,其产生是基于认知—情绪框架下受众情绪感知和传播机制的结果。在新媒体环境下,以建构社会主流价值为己任的传统主流媒体在调适社会情绪时应在议题设置、内容建构以及融媒体建设等方面建立引导机制。

Today under the background of risk society,social mood evolves from fact communication to emotion communication via new media.The spread of social mood potentially brings about social risks.The generation of social mood is the result of the audience's emotional perception and communication mechanism under the cognitive emotional framework.In the new media environment,the traditional mainstream media,which takes the construction of social mainstream value as its own responsibility,should establish a guiding mechanism in terms of topic setting,content construction and media integration construction when adjusting social emotions.