摘要
使用后评价研究对城市公园的运营意义重大。当前,中国城市公园使用后评价所使用数据多属介入式数据,在公认有效的同时亦有不足。在自媒体时代,引入网络点评这一非介入式大数据,尝试丰富数据来源。以合肥大蜀山森林公园为例,采用内容分析法对其网络点评进行编码处理、语义分析,得出大蜀山森林公园使用状况及存在问题。据此提出景区(公园)入口相对、景点设在路口、活动依托旧有、收费对比认知与实付4点改进建议。同时,总结网络点评数据在城市公园使用后评价中的优缺点,探讨使用方式。
The process of city park administration consists of the actions involved in occupancy evaluation.Instead of intrusive data for post occupancy evaluation on city parks,this paper examines numerous online reviews posted in the we-media era,which are non-intrusive,relevant and valid.It presents the content analysis of online reviews,and tests features of the online reviews-based evaluation and performance on park management.It demonstrates the occupancy of Shushan Forest Park and suggests designs for entry correspondence and peripheral intersections of scenic areas/parks,ready-made activity space as well as payment plans.
作者
王琳
白艳
WANG Lin;BAI Yan
出处
《中国园林》
北大核心
2020年第6期60-65,共6页
Chinese Landscape Architecture
关键词
风景园林
网络点评
非介入式大数据
内容分析法
城市公园
使用后评价
landscape architecture
online review
non-intrusive big data
content analysis
city parks
post occupancy evaluation
