地方高校新校区建设中的视觉导视系统设计研究——以枣庄学院为例

Research on the Design of Visual Guidance System in the Construction of New Campus of Local Universities——A Case Study of Zaozhuang University

校园导视系统是高校公共设施的一部分,具有引导、说明、指示的功能性;同时也是高校文化建设的重要组成部分,具有文化性、艺术性、情感性和区域特色,作为高校新校区建设中的视觉导视系统还应与建筑进行一体化设计,体现与环境的和谐共生。本文以对地域文化和校园文化的分析为基础,以校园分级导视设计为主线,兼顾整体性和科技性,重视用户诉求和专业化的视觉呈现,实现信息的科学整合和有效传递,提出枣庄学院新校区视觉导视系统规划和设计的思路。研究成果将为地方高校新校区建设中视觉导视系统的设计以及校区视觉导视系统再设计提供参考。

Campus visual guidance system is a part of public facilities in Colleges and universities,which has the functions of guidance,explanation and instruction.It is also an important part of cultural construction in Colleges and universities.It has cultural,artistic,emotional and regional characteristics.As a visual guidance system in the construction of new campus of Colleges and universities,it should also be integrated with the architecture to reflect the harmonious coexistence with the environment.Based on the analysis of regional culture and campus culture,this paper takes the campus hierarchical guide design as the main line,takes into account the integrity and technology,attaches importance to the users'demands and professional visual presentation,realizes the scientific integration and effective transmission of information,and puts forward the idea of the planning and design of the visual guidance system for the new campus of Zaozhuang University.The research results will provide reference for the design of visual guidance system and redesign of visual guidance system in the construction of new campus of local universities.