陇南红色旅游发展态势分析与路径优化选择

Analysis on the Development Trend of Red Tourism in Longnan and the Optimization of Its Route

位于陕甘川毗邻区域的甘肃省陇南市,沉积着特色鲜明、内容丰富、形态多样的红色资源,加之生态良好、历史厚重、民俗独特,具有发展红色旅游的优势,也面临着享受中央政策支持的红利、大众旅游需求旺盛、乡村振兴战略助力的机遇。同时,存在着红色资源保护利用不够、道路交通基础设施落后的劣势,也面临着地方政府意识财力缺失、红色旅游发展不平衡不充分、全域旅游理念形成滞后的挑战。在新时代,发展陇南红色旅游,要以全域旅游理念为指导,抓住机遇、迎接挑战,避其劣势、扬其优势,加强红色旅游的顶层设计、内涵挖掘、宣传推介、服务提升、机制完善等各项工作,不断满足人民日益增长的美好红色旅游需要。

Located in the adjacent area of Shaanxi,Gansu and Sichuan,Longnan City,Gansu Province,has deposited red resources with distinctive features,rich contents and diverse forms.In addition,with good ecology,heavy history and unique folk customs,it has the advantages of developing red tourism,and also faces the opportunities of central policy support dividends,strong demand for public tourism,and strategic support for rural revitalization.At the same time,there are some disadvantages,such as insufficient protection and utilization of red resources,backward road traffic infrastructure,lack of local government awareness and financial resources,unbalanced development of red tourism,and backward cultivation of tourism concept in the whole region.In the new era,to develop Longnan red tourism,we should take the whole region tourism concept as the guidance,seize the opportunities,meet the challenges,avoid its disadvantages and promote its advantages,strengthen the top-level design,connotation mining,publicity and promotion,service promotion,mechanism improvement and other work of red tourism,and constantly meet the growing needs of the people for a better red tourism.