“景观经营”策略在度假酒店中的设计融合——巴厘岛AYANA&MAYA酒店景观解析

Strategy of"Landscape Management"in the Design of Luxury Resort Hotel:A Case Study of the AYANA&MAYA Hotel of Bali Island

酒店的景观规划设计与酒店经营管理具有一定的内在联系,对于度假酒店而言,环境景观的规划设计是酒店立足的根本,占据有利的地理环境仅仅是度假酒店的前提条件,而要获取更高的品质,或树立品牌价值,需要将有利的地理环境与酒店规划设计相契合,并使之充分融入到酒店的整体运营之中,从而体现度假酒店的核心价值。因此景观规划设计与酒店的经营密不可分,从一定程度上而言,度假酒店的品牌塑造是通过“接地气”的“景观经营”来实现的。

There are certain internal connections between landscape planning and design of hotel and hotel management.Furthermore,landscape planning and design is the foothold to the Luxury Resort Hotel.To occupy the favorable geographical environment is only a prerequisite for Resort Hotel.To get a higher quality,or to establish the value of the hotel brand,the advantageous of the geographical environment and the hotel planning design had to be coordinated with each other,and put them integrate into the hotel operation and management adequately,which reflects the core value of the Luxury Resort Hotel.Therefore,the landscape planning and design with the hotel management are inseparable.To some extent,the brand value of Luxury Resort Hotel to be achieved by"landscape management of localization".