摘要
通过对中国民间传说元素在文创产品中的应用研究,思考民间传说在文创产品中的设计方法,以期引起人们对于中国民间传说以及现有市场中文创产品同质化问题的关注和重视,助力文创产业新发展。文章从文创设计的3个层面出发,采用比喻式设计、叙事性设计两种设计方法,对民间故事的文创产品进行创意设计,并结合新媒体推广,更好地实现中国民间传说类文创产品的应用发展。通过对现有市场中文创产品与民间传说的发展现状整理,验证了比喻式设计法与叙事性设计法的有效性,使中国民间传说元素在文创产品中能够有更好的表达。
Through the research on the application of Chinese folklore elements in cultural and creative products,this paper considers the design methods of folklore in cultural and creative products,so as to arouse people's attention and attention to the homogenization of Chinese creative products in Chinese folklore and the existing market,and help the new development of cultural and creative industries.Starting from the three levels of cultural and creative design,this paper adopts two design methods,figurative design and narrative design,to carry out creative design of cultural and creative products of folk tales,and combine with the promotion of new media,so as to better realize the application and development of Chinese folk legend cultural and creative products.By sorting out the development status of Chinese creative products and folklore in the existing market,the effectiveness of figurative design method and narrative design method is verified,so that Chinese folklore elements can be better expressed in cultural and creative products.
作者
徐莉琴
过山
Xu Li-qin;Guo Shan(Hangzhou Dianzi University,Hangzhou,Zhejiang,310018)
基金
国家级大学生创新创业训练计划项目(编号:201910336038)。
关键词
文创产品设计
民间传说
文化元素
设计方法
新媒体
Cultural and Creative Product Design
Folklore
Cultural Elements
Design Method
New Media
