打通供需两侧做强环“球”传播——5G语境中的媒体供给侧结构性改革思考

Getting through Both Sides of Supply and Demand to Strengthen the"Ball"Communication--Reflection on the Structural Reform of Media Supply Side in the 5G Context

在5G媒体技术爆发语境下,媒体面临的主要矛盾是用户日益增长的个性化信息需求和与之不相应的供给之间的矛盾。文章通过解构"球"字,一方面,从需求侧的六个具体媒体应用入手,分析5G时代需求侧新形势、新特点、新变化;另一方面,紧扣需求侧发展趋势,以中国环球电视网(CGTN)国际传播的探索和实践为例,对5G时代媒体供给侧进行六个"重新定义",阐释了供给侧结构性改革的方向和路径,探讨了如何丰富传播思路,优化传播策略,准确有力地发出中国声音。

In the context of the outbreak of 5G media technology,the main contradiction faced by the media is the contradiction between the growing personalized information demand of users and the corresponding supply.By deconstructing the word"ball",on the one hand,starting from the six specific media applications on the demand side,this paper analyzes the new situation,new characteristics and new changes of the demand side in the 5G era;on the other hand,closely following the development trend of the demand side,taking the exploration and practice of the international communication of China Global Television Network(CGTN)as an example,the essay redefines the media supply side of the 5G times in six ways,explains the direction and path of its structural reform,discusses how to enrich communication ideas,optimizes communication strategies,and accurately and effectively voices the Chinese voice.