全媒体时代视听文本的听觉文化转向及其表意实践

Auditory Cultural Turn of Audiovisual Texts and its Ideographic Practice in the Era of All Media

近期,随着全媒体视听传播领域中听觉文本的广泛流行,学术界重拾对听觉文化的理论兴趣。作为与视觉文化一体两面的重要一极,听觉文化与人类的口语传播活动互为表里。在全媒体时代,传播技术的高速迭代发展快速激活了口语传播通道的同时,也为听觉文化的复兴打开了一条通道。听觉文化的媒介传播以垂直性和私有化为主要特征,迎合着当代受众的后现代文化趣味。在世界范围内主流美学思潮由实践美学转向生活美学的氛围中,听觉文化以日常化的生产机制导入人们的心灵,回归纯真,并与人们的生活经验相勾连,可以被理解为以文化设定的姿态为世界调音。研究指出,视觉文化与听觉文化应协调发展,任何厚此薄彼的观念都会导致难以控制的错误性后果。

Recently,with the widespread popularity of auditory texts in the field of all media audio-visual communica⁃tion,academic circles have regained their theoretical interest in auditory culture.As an important pole of both sides of the visual culture,auditory culture and human oral communication activities are both inside and outside.In the era of all media,the rapid iterative development of communication technology has not only activated the oral com⁃munication channel,but also opened a channel for the revival of auditory culture.The media transmission of audito⁃ry culture is characterized by verticality and privatization,which caters to the postmodern cultural taste of contem⁃porary audiences.In the world,the mainstream aesthetic trend of thought has changed from practical aesthetics to life aesthetics.Auditory culture is introduced into people's mind through the daily production mechanism,returning to innocence,and connecting with people's life experience,which can be understood as the world tone set by cul⁃ture.It is pointed out that visual culture and auditory culture should develop harmoniously,and any idea of discrim⁃ination will lead to uncontrollable erroneous consequences.