浅析场所的叙事性设计策略--以乌镇阿丽拉为例

Analysis of Narrative Design of the Place——Take Alila of Wuzhen for Example

场所叙事是将人们生活的环境作为叙述的载体,通过非触摸的方式去感知那些所谓的文脉(历史、回忆、精神等)信息,让不同人群从中感知自身与空间环境的对话与交流,加深对场所叙事主旨的植入和对自身的启发。旅游业的发展为度假酒店的建设提供了许多契机,酒店景观设计的雷同化和场所精神的缺失使得我们需要探究新的场所设计方式。文章以张唐设计的阿丽拉酒店为研究对象,通过场所主题的营造、自然元素的引入和人的感受与环境的呼应三方面来探讨叙事性设计策略在场所景观中的应用。

Place narration takes the environment of human life as a vehicle of narration,To perceive the context(history, memory, spirit, etc.) through non-touch,different people feel the dialogue and communication between themselves and the space environment,deepen the implantation of the narrative theme and the inspiration for themselves.The development of tourism provides many opportunities for resort hotel,similarity of hotel landscape design and the lack of place spirit make us need to explore new place design methods.This paper takes the Alila hotel designed by Zhang Tang as the research object,discusses the application of narrative design strategy in the place landscape from three aspects: the construction of place theme, the introduction of natural elements and the response of visitors’ feelings.