基于认知行为学的丝织物色彩搭配审美评价研究

Research on aesthetic evaluation of silk fabric color matching based on cognitive behavior

色彩搭配是影响人们审美的一个重要因素,文章基于E-prime的认知行为学方法,探究不同性别人群对同色系和对比色系的丝织物色彩搭配主观认知规律。被试对象为在校大学生,男女各30人,分别对两种色系的色彩搭配进行审美评价,同色系采用玫红色和粉红色、浅蓝色和天蓝色进行搭配;对比色系采用红色和蓝色、红色和绿色进行搭配。结果表明:色彩面积比的变化对女性审美认知影响显著,男性在同色系搭配方式下影响显著;女性相比男性对色彩搭配的视觉感知更加敏锐;色彩面积比相差60%~80%的丝织物色彩搭配审美评分最高,最受大众欢迎。

Color matching is an important factor that affects people’s aesthetics.This paper,based on E-prime’s cognitive behavioral methods,explores the subjective cognition rules of people of different genders on silk fabric color matching of the same color system and contrast color system.Participants were college students,including 30 malestudents and 30 female students,who respectively conducted an aesthetic evaluation of the color matching of the two color systems.The same color system was matched with rose red&pink and light blue&sky blue;the contrast color system was matched with red&blue and red&green.The results show that,the change of color area ratio has a significant impact on women’s aesthetic cognition,and men have a significant influence on the same color system.Women have a more sensitive visual perception of color matching than men.When the color area ratio differs by 60%~80%,the fabric color matching has the highest aesthetic score and is most popular with the public.