新冠肺炎疫情防控中的藏医药文化传播研究

On Tibetan Medicine Cultural Communication in COVID-19 Prevention and Control

藏医药参与防疫古来有之,从非典防疫到新冠肺炎防疫,在西医尚未研制出疫苗之前,藏医药的积极介入为疫情防控提供了另一种防疫思路。在2019年爆发的新冠肺炎疫情中,中国藏医药不仅在藏族地区的防疫工作中发挥了重要作用,还积极支援其它省市的防疫工作。在此特殊背景下,探究中国藏医药文化传播策略恰逢其时。文章通过梳理古代藏医药防疫文化的传播路径,结合当下中国藏医药参与疫情防控的进程,提出藏医药防疫文化的创新传播路径。如何通过藏医药文化的传播助推藏医药走出藏区、走出国门,构建适合藏医药文化传播的路径,对全球新冠肺炎防疫有所贡献,显得尤为重要。

Tibetan medicine has been used in epidemic preventionfor centuries in Tibet,in the prevention and con⁃trol of SARS and COVID-19 as well.Before a vaccine was developed in western medicine,the active involve⁃ment of Tibetan medicine has provided an alternative approach to epidemic prevention and control.During the COVID-19 outbreak in 2019,China’s Tibetan medicine actively played a part in epidemic prevention outside Ti⁃bet.Under this special background,it is timely to explore the communication strategy of China’s Tibetan medi⁃cine culture.This article attempts to put forward an innovative propagation path of the epidemic prevention of Ti⁃betan medicine by combing its previous propagation pathsand the current process of China’s Tibetan medicine being involved in the epidemic prevention and control.It is particularly important to promote the introduction of Tibetan medicine outside Tibet and outside China through the dissemination of Tibetan medicine culture so as to have Tibetan medicinecontribute to global COVID-19 prevention.