微信公众平台传播力评价指标体系研究综述——兼论对开放大学官微建设的启示

A Review of Research on the Evaluation Index System of We-Chat Public Platform Transmissibility:On the Enlightenment to the Construction of the Open University

国内学界在微信公众平台传播力评价指标体系构建方面已开展了一些有价值的研究,但该领域的综述研究几乎为空白。基于中国知网CNKI数据库聚焦微信公众平台传播力评价指标体系进行研究,从基础理论、研究方法、评价指标等方面进行俯瞰性的介绍和阐述。同时对未来该领域的研究提出深入研究理论、拓展研究方式和加强研究合作等方面的建议,并在此基础上分析总结出对我国开放大学办学系统官方微信公众号建设的重要启示。

Domestic academic circles have made some valuable research on the construction of the evaluation index system of We-Chat public platform transmissibility,but the review research in this field is almost blank.Based on CNKI database focusing on the evaluation index system of the We-Chat public platform transmissibility,the research is conducted and elaborated from the basic theories,research methods and evaluation indicators.At the same time,the proposals for future research in this field have been put forward to make an in-depth theory research,expand research methods and strengthen research cooperation.Based on this,the important inspirations for the construction of the official We-Chat public account of the Open University education system in China are analyzed and summarized.