数字化环境下中小企业社会责任重构研究——基于重大突发事件的思考

A Study on the Reconstruction of Social Responsibility of Small and Medium-sized Enterprises in a Digital Environment:Enlightenment from Major Emergencies

企业社会责任是一个不断演进的概念体系。随着经济的发展,企业需要主动响应和解决社会问题已成为理论界和实践界的共识。中小企业由于基础差、底子薄,面临重大突发事件的冲击,抗风险能力不足,在社会责任承担问题上一直备受争论。数字技术影响下,企业间的强连接性、共生长性,使得数字化环境与企业社会责任具有内在一致性与高度匹配性。数字化环境下的企业社会责任呈现出目标内生性、利益相关者绑定性、技术前瞻性、战略能动性等新特点。本文结合这一变化趋势,从数字化赋能理论出发,以重大突发事件为研究情境,论述了数字化赋能、主动性企业社会责任与中小企业“反脆弱性”成长之间的关系。在此基础上,文章从理念更新和实施路径两方面提出了中小企业社会责任重构的展望。并从战略重构、机制重构、结构重构以及能力重构方面提出加速中小企业数字化转型,以及以“命运共同体”视角搭建中小企业风险防范机制的必要性。研究结论在丰富数字化环境下社会责任理论研究的同时,也为中小企业实现商业和社会的双重价值创造,促进企业与社会可持续发展提供借鉴。

Corporate social responsibility is an evolving concept system.With the development of economy,the need for enterprises to actively respond to social problems has become the consensus among circles of both theoretical studies and practical operations.Due to their poor and weak foundation,small and medium-sized enterprises are often more vulnerable to various risks in face of major emergencies,which evokes disputes on the issue of corporate social responsibility.The strong connectivity and co-growth among enterprises promoted by digital technology make digital environment and corporate social responsibility internally consistent and highly matching with each other.New features arise in the practice of CSR,such as the changing initiative,binding of stakeholders,high performance of technology,and strategic motility.In connection with the new trends,this paper discusses the relationship among digital empowerment system,proactive corporate social responsibility and anti-fragile growth of SMEs,based on the theory of digital empowerment.Set in the context of major emergencies,reconstruction of corporate social responsibility of SMEs is proposed in consideration of both the philosophy updating and the implementation method.And from the perspective of strategy reconstruction,mechanism reconstruction,structure reconstruction and capability reconstruction,it is necessary to accelerate the digital transformation of SMEs,and to build a risk prevention mechanism for SMEs in view of'the community of a shared future'.The conclusion of the study enriches the theoretical research into the social responsibility in the digital environment,and provides reference for SMEs in their efforts to perform the business-society dual value creation tasks for the promotion of the sustainable development of both the enterprises and the society.