摘要
据商务部消息,2019年中国消费市场飞速增长,乡村的消费零售额增速要高于城镇,下沉市场的贡献日益凸显。文章指出随着下沉市场越来越受到重视,探寻下沉市场的含义、下沉市场的特征属性及崛起的原因具有重要意义。
According to the Ministry of Commerce,China’s consumer market is growing rapidly in 2019.The growth rate of rural retail sales is higher than that of urban areas,and the contribution of sinking market is increasingly prominent.With more and more attention paid to the sinking market,it is of great significance to explore what is the sinking market,the characteristics of the sinking market and the reasons for its rise.
作者
汪少琴
Wang Shaoqin(Changzhou Science and Technology Resources Coordination Service Center,Changzhou 213001,China)
出处
《江苏科技信息》
2020年第15期32-34,共3页
Jiangsu Science and Technology Information
关键词
下沉市场
特征
崛起
sinking market
characteristics
rise
