江西省旅游竞争力综合评价

Comprehensive Evaluation of Tourism Competitiveness for Jiangxi and Countermeasures

旅游业是我国国民经济的重要组成部分,发展旅游产业不仅能带来巨大的经济效益,还可以提升地区知名度。采用经济发展、旅游资源、接待能力和生态环境四个方面构建江西旅游竞争力评价指标体系,基于因子分析综合评价江西11个地市旅游竞争力。结果表明:江西各地市旅游竞争力总体水平不高,且存在较强的空间异质性。其中,南昌、九江、上饶、吉安、赣州等5地市旅游竞争力综合评价得分大于0,因而,其余地市综合评价得分小于0。进一步将江西按照旅游竞争力较强较弱划分为较强竞争型、一般竞争型和较弱竞争型,为因地制宜制定提升江西城市旅游竞争力提供参考。

Tourism is an important part of China′s national economy,and the development of tourism industry can make huge economic benefits and improve the popularity of the region.This paper selects 12 indicators from four dimensions(economy development,tourism resources,reception capacity and ecoenvironment)to construct the evaluation index system of urban tourism competitiveness in Jiangxi Province.The results show that the overall level of tourism competitiveness of Jiangxi cities is not high,and there is strong spatial heterogeneity.Among the 11 cities,the comprehensive evaluation scores of tourism competitiveness of Nanchang,Jiujiang,Shangrao,Ji′an and Ganzhou are greater than 0,while the comprehensive evaluation scores of other cities are less than 0.Further,through cluster analysis,this paper divides the tourism competitiveness level of Jiangxi cities into three types:high competitiveness,medium competitiveness and low competitiveness so as to provide reference for formulating policies and suggestions according to local conditions to improve Jiangxi′s urban tourism competitiveness.