基于汇通达的电商融入农村的渗透与共赢分析

Penetration and Win-win Analysis of E-commerce Integrating into Rural Areas Based on“Huitongda”in Rural E-commerce

农村电商的发展已成为乡村振兴的重要抓手,找准目前电商下乡过程中的障碍与困难,着力解决问题,才能提升农民收入,推动城乡一体化发展,加快我国农业农村现代化发展以实现乡村振兴的战略目标。以农村电商独角兽汇通达为例,分析农村电商市场发展的内外环境及电商(汇通达)融入农村经验,以期探寻电商更好渗透农村地区并与当地原有经济实现共赢的途径。

The development of rural e-commerce has become an important way of rural revitalization.To explore the obstacles and problems during the process of e-commerce into rural areas and to solve the problems can increase farmer’s income and promote integrated urban and rural development for accelerating modernization development of agriculture and rural areas and realizing rural revitalization strategy goal.The internal and external environment of rural e-commerce market development and the experience of e-commerce(Huidongda)integrating into rural areas are analyzed by taking rural e-commerce unicorn Huitongda as an example to explore a win-win way for e-commerce better penetrating in rural areas and local economy.