从“三下乡”到“返家乡”--基于实践育人的高校招生宣传工作模式探析

From"Bringing Culture,Technology and Healthcare Skills to the Countryside"to"Returning Hometown":On the Mode of College Enrollment Publicity Based on Practical Education

随着国家新考试招生制度改革的深入推进,高校招生宣传工作也在渐进发展。将高校招生宣传工作与"返家乡"社会实践活动相结合,是对新时代高校招生宣传模式创新探索的重要举措。高校通过构建一套因地制宜、因校制宜、全员参与、特色宣传的工作体系,一方面创新高校招生宣传策略与措施,瞄准目标重点高中开展精准宣传,提高生源质量;另一方面为学生搭建实践大舞台,将大学校园文化带回家乡,助力学生成长成才。

With the deepening of the reform of the new national examination and enrollment system,the enrollment publicity work in colleges and universities is also gradually developing.Combining college enrollment with the practice activity of"returning hometown"is an important measure for the innovation of college enrollment publicity mode in the new era.By establishing a set of working system based on characteristic publicity adapting to local conditions and school conditions,and involving all members,on the one hand,it can innovate the enrollment publicity strategies and measures of colleges and universities,and carry out precise publicity among key senior high schools,so as to improve the quality of prospective students;on the other hand,it can provide a chance for students to carry out practical activities that bring college campus culture to hometown,and help students'growth and success.