食用菌电子商务模式探讨

Discussion on Edible Fungi E-commerce Model

电子商务对传统的农产品销售带来了巨大的冲击,食用菌产业发展迅速,尤其是方便存储的干制食用菌产品,使用电子商务平台更是有着极大的优势。通过分析电子商务的概念、特点及功能等方面,探讨食用菌电子商务的运行模式,为食用菌产业的进一步发展提出发展建议。同时提出了制定产业发展规划和扶持政策,加大宣传力度,抓好基地品牌建设,做好典型示范引导等发展建议,以期能促进食用菌产业的转型升级。

The transaction mode of e-commerce has penetrated into all aspects of consumer life,research,study and work.China has gradually developed into an emerging power of e-commerce.The economic value brought by e-commerce is also edible fungi.E-commerce has brought a huge impact on China's traditional agricultural product sales.The edible fungi industry has developed rapidly,especially for dry edible fungi products that are convenient to store.The use of e-commerce platforms has a great advantage.By analyzing the concept,characteristics and functions of e-commerce,the operation mode of edible fungi ecommerce is discussed,and development suggestions are proposed for the further development of the edible fungi industry.The formulation of industrial development plans and supporting policies were put forward,increase publicity,do a good job in base brand building and typical demonstration and guidance,and implement leading and strategic development proposals,with a view to promoting the transformation and upgrading of the edible fungi industry.