社会交往理论视域下乡村文化振兴的实践理路

Research on the Practical Path of Rural Cultural Revitalization under the Perspective of Social Communication Theory

乡村文化是乡村地域独特民俗的直接反映,是乡村民众生活的文化根基和精神动力。乡村文化振兴是国家乡村振兴战略的重要构成要素。在马克思社会交往理论指导下,乡村文化振兴的实质是构建乡村现代文化体系,实现乡村现代文明;其内在逻辑是以焕发乡村社会文明为根本目的,基于中华优秀传统文化、社会主义核心价值观和城市现代文化,以有效解决乡村传统文化的延续困境为主要任务,以健全乡村文化支持体系为重要载体,以激发乡村民众有意义的社会交往为重要方式;其根本路径选择是以强化乡村文化人才主体、巩固乡村思想道德建设、完善乡村文化支持体系、推动乡村文化产业发展,促进乡村民众在有意义的社会交往中充分展现乡村现代文明。

Rural culture is the direct reflection of the unique folk customs in rural areas and it is the cultural base and spiritual?power of life for the rural populace.Rural cultural revitalization is an important component of national rural revitalization strategies.Based on the theory of Marx'ssocial communication,the essence of rural cultural revitalization is to construct the modern rural cultural system and build the rural modern civilization.The internal logic of rural cultural revitalization is to arouse the rural civilization as the fundamental purpose,to solve the continuation problem of rural traditional culture based on the Chinese excellent traditional culture and socialist core values and the modern culture city as the main task,to improve the rural culture support system as the important carrier,to stimulate the rural people meaningful social interaction as the critical?approach.The fundamental path is to strengthen the subject of rural cultural talents,to consolidate the rural ideological and moral construction,to improve the rural cultural support system and develop of rural cultural industry in order to promote the rural populace to fully display the modern rural civilization in their meaningful social communication.