乡村振兴背景下乡村旅游经营模式演变与展望

The Evolution and Prospect of Rural Tourism Management Mode Under the Background of Rural Revitalization

党在十九大报告里,明确提出了促进乡村经济发展的“乡村振兴”战略,让乡村经济成为我国社会主义市场经济中的一眼“新泉”。乡村旅游是第一产业与第三产业的有力结合点和重要创新点。乡村旅游经营模式随着中国经济体制改革的深入而不断演变,彰显了我国的经济创新力以及经济适应能力。本研究针对乡村旅游的不同发展阶段,归纳了不同阶段中经营模式特点,并基于现存问题判断了乡村旅游经营模式的发展趋势。

In the report to the 19th National Congress of the Communist Party of China,the party clearly put forward the strategy of"rural revitalization"to promote the development of rural economy,making rural economy a"new spring"in China's socialist market economy.Rural tourism is a powerful combination point and an important innovation point between the primary industry and the tertiary industry.With the deepening of China's economic system reform,the rural tourism business model has been constantly evolving,demonstrating China's economic innovation and economic adaptability.Based on the different development stages of rural tourism,this study summarizes the characteristics of the business model in different stages,and judges the development trend of the rural tourism business model based on the existing problems.