共享经济下民宿业平台企业盈利模式构建、实现和发展——以小猪短租为例

The Construction,Realization and Development of Profit Model of the Platform Enterprises of Homestay Industry under the Sharing Economy:Taking Xiaozhu.com as an Example

随着互联网、云计算及大数据的发展,我国共享经济发展迅猛。共享经济有利于低以成本整合资源,民宿行业涌现了一批平台企业,近几年发展较快,这些具有平台的企业盈利模式正在发展演变过程中。小猪短租作为典型案例,全面剖析共享经济下民宿业平台企业盈利模式的构建、实现和发展,以向需求方提供平台的免费使用建立客户黏性,对供给方进行抽成而获得收益,并通过轻资产运营、精准定位、建立信任实现盈利,为共享经济下民宿业平台企业选择适合自身发展的盈利模式做参考。

With the development of Internet information technology,cloud computing and Big Data,China's sharing economy is developing rapidly.Sharing economy is conducive to low-cost integration of resources.A number of platform enterprises have emerged in the industry of home stay,which have developed rapidly in recent years.These enterprise profit models with platforms are developing and evolving.Taking Xiaozhu.com as an example,this paper comprehensively analyzes the construction and Realization of the profit model of homestay platform enterprises under the sharing economy,which is mainly to establish customer stickiness by providing free service of the platform to the demand side,to extract profits from the supply side,and to realize profits through asset-light operation,precise positioning and trust building.It can be used as a reference for the enterprises to choose the profit model suitable for their own development under the sharing economy.