新媒体语境下跨文化传播困境及对策

On the Dilemma of and Countermeasures to Cross-cultural Communication under the Background of New Media

跨文化传播促进了全球范围内文化的沟通,推动世界文化经济的繁荣发展,但我国的跨文化传播仍然存在着传播技术不强、传播理念陈旧、文化自信心不足、受众媒介素养不高等困境。在新媒体语境下,应从充分发挥新媒体的优势,创新对外传播形式,提升文化自信,通过宣传提高受众媒介素养这些方面来推进跨文化传播的有序进行。

Trans-cultural communication promotes cultural communication and economic development in the world.However,there are still some difficulties in cross-cultural communication in our country,such as the inferior position of communication technology in China,the failure to renew the concept of communication,the lack of cultural self-confidence,and the low media literacy of the audience.In the new media environment,we should give full play to the advantages of new media,innovate the forms of external communication,enhance cultural self-confidence,and improve the media literacy of the audience through propaganda to promote the development of cross-cultural communication.