社交网络内容分享概念、动机及影响因素研究综述

A Literature Review about Concepts,Motivations and Influencing Factors of Content Sharing in Social Network

社交新媒体迅速发展,让消费者嵌入于形形色色的社交网络,分享他人创造的内容。通过梳理国内外关于内容分享的文献,归纳内容分享的概念和分类,探究内容分享的行为动机和影响因素。现有文献对用户发布者与转发者之间的关系类型、所处地理位置及分享的激励机制未有深入研究。未来内容分享可以从微信等移动社交软件、分享渠道的选择以及二阶、三阶分享数据跟踪等方面研究。

With the rapid development of new social media,consumers are embedded in various social networks to share the contents created by others.After systematically reviewing the domestic and foreign literature on content sharing and summarizing concepts of content sharing and the classification of content,the paper explores the behavioral motivations and influence factors of content sharing.There is no in-depth study on the relationship type,geographical location and incentive mechanism of user publishers and forwarders in the existing literature.We looks forward to the future research directions about content sharing in the field of WeChat,sharing channels,sharing content,and so on.