中国职业网球运动员开发系统重构策略研究

Strategy of Reconstructing Professional Tennis Player Development System in China

本研究基于文化商品的研究视角,借鉴体育全球化、媒体体育、长尾经济等理论,采用文献资料法和专家访谈法,深入探讨并提出我国职业网球运动员开发系统重构问题。研究对比国内外网球运动员职业化发展状况,剖析我国职业网球运动员开发系统存在的问题,提出了我国职业运动员开发系统重构策略。研究认为:职业网球运动员既是职业网球赛场上的运动精英,也是职业网球这一复合产业最特殊的文化商品。职业网球运动员的开发是表象、是实务,背后蕴含的本质和规律乃是体育全球化背景下网球运动发展的核心要素--文化资本、媒体体育、体育赞助。研究从思路、体制、机制、路径四个方面提出了开发系统重构策略,这对于我国职业网球运动发展具有现实指导意义。

Based on the theories of sports globalization, media sports, and long tail economy, Literature was reviewed, with depth interview, the professional tennis player development system model is proposed;combining the situation of professional tennis players at home and abroad, the professional tennis in China is analyzed. Problems existed in the development system of athletes, and rebuilt strategies were proposed for the problems. It is believed that professional tennis players are not only elite athletes in the professional tennis arena, but also the most special cultural products in the composite industry of professional tennis. The development of professional tennis players is appearance and practice. The nature and rules behind them are the core elements of tennis development under the background of sports globalization-cultural capital, media sports, and sports sponsorship. The research puts forward the strategy of developing system from the four aspects of ideals, system, mechanism and path, which has practical guiding significance for the development of professional tennis in China.