中小企业市场营销能力提升策略探究

Research on the Strategy of Improving the Marketing Capability of Small and Medium-sized Enterprises

在当今以创新为主流的新经济时代,中小企业必须秉承“以顾客为中心”的经营销售观念,善于追踪市场需求变化和行业竞争者动向,逐步构建先进的市场营销战略体系,选择符合自身特点的经营策略,探索联合营销、网络营销、国际营销等先进的营销方法,以期能时刻把握住市场机遇,不断地提升盈利水平,保证自身的可持续发展。

In today's new economic era with innovation as the mainstream,small and medium-sized enterprises must adhere to the"customer-centric"business and sales concept,be good at tracking market demand changes and industry competitors'trends,gradually build an advanced marketing strategy system,choose a business strategy that matches their own characteristics,and explore advanced marketing methods such as joint marketing,online marketing and international marketing,with a view to grasping market opportunities at all times,continuously improving profitability,and ensuring its own sustainable development.