“双一流”战略下地方行业特色高校品牌建设路径分析

Analysis on the Path of Brand Building of Local Industry Characteristic Universities under the Strategy of"Double First-class"

在“双一流”高校建设的背景下,品牌管理已成为高校建设的重点工作,特别是针对地方行业特色院校。基于企业品牌管理的相关理论,分析地方行业特色实行品牌管理的必要性和可行性。同时,对当前地方行业特色院校品牌管理存在问题加以探讨,并提出建设策略与路径。

Under the background of the construction of"double first-class"colleges and universities,brand management has become the key work of college construction,especially for local industry specialties.Based on the relevant theories of enterprise brand management,analyzes the necessity and feasibility of implementing brand management in local industry characteristics.At the same time,it discusses the existing problems of brand management of local industry characteristic colleges and universities,and puts forward the construction strategies and paths.