档案文化编研产品的全民共享——以新媒体为平台的档案文化产品展示新路径

Public Sharing of Archival Culture Compilation and Research Products--A New Path to Display Archival Cultural Products on the Platform of New Media

新媒体传播渠道为档案文化编研产品的展示和传播提供了全新的路径。基于新媒体自主性与交互性、即时性与碎片化、专业性与共享性、个性化与精准性等特点,档案编研产品在新媒体平台上的展示呈现出传播有效性大大提高、观赏便利性极大增强、扩展专业化传播渠道、档案服务主动性提高四点优势。档案部门应通过转变观念适应变革、题材选取关注热点、精准推送等展示档案文化产品,以达到档案文化编研产品的全民共享。

The new media communication channels provide a new path for the display and dissemination of archival culture compilation and research products.Based on the characteristics of new media such as independence and interactivity,immediacy and fragmentation,specialization and sharing,individuation and precision,the display of archival compilation and research products on the new media platform shows four advantages:greatly improved effectiveness of communication,greatly enhanced convenience of viewing,expanded professional communication channels,and improved initiative of archival service.The archives departments should display archival cultural products by changing their ideas to adapt to the changes,selecting hot topics,and choosing targeted products,so as to make archival culture compilation and research products accessible to all.