基于可持续行为设计的交互策略研究

Interactive Strategy Based on Design for Sustainable Behavior

目的为了培养学生系统性的可持续设计思维,通过设计引导用户的可持续行为。方法借助相关课程,首先搜集典型的环境友好型交互设计案例;然后根据产品影响类型框架把典型案例划分到强制性、说服性、诱惑性和决定性四类行为影响区间,综合多感官体验地图和用户体验评价体系,探讨四种行为影响类型与案例关键交互要素间的关系;最后提取四类行为影响类型的交互设计策略,并指导学生参考策略完成环境友好型交互产品设计。结果培养了学生的可持续意识及设计思维;通过现场展览和调研,引导了用户的可持续行为,并优化了策略。结论增强了行为转变理论的可操作性,为环境友好型交互产品的设计开发提供了新思路。把行为转变理论与设计类专业知识有机融合,为可持续教育模式提供了良好的借鉴。

The work aims to guide users’sustainable behavior through design,in order to cultivate students’systematic sustainable design thinking.First,with the help of relevant courses,typical environmentally friendly interaction design cases were collected and divided into coercive,persuasive,seductive and decisive behavioral influence intervals based on the types of influence.Then,the multi-sensory experience map and user experience evaluation system were used to explore the relationship between four types of behavioral influence and key interactionelements of the case.Finally,the interaction design strategies of fourtypes of behavioral influence were extracted,andstudents were instructed to complete the design of environmentallyfriendly interactive products by referring to design strategies.It hadcultivated students’sustainable consciousness and design thinking.Through on-site exhibition and investigation,the user’s sustainablebehavior was guided and the design strategies were optimized.The operability of behavior change theory is enhanced,which provides a new idea for the design and development of environmentallyfriendly interactive products.The organic integration of behaviorchange theory and design expertise provides a good reference for sustainable education model.