非物质文化遗产衍生品设计方法研究

Design Method of Intangible Cultural Heritage Derivatives

目的研究情境地图法在非物质文化遗产衍生品设计中的应用。方法依照产品设计的关键节点,将情境分为文化情境、用户情境和设计情境;结合设计流程与相关情境,探索基于情境地图的非物质文化遗产衍生品的设计方法,并通过案例验证方法的可行性。结论从文化探析、人物角色和情境地图三个维度,以土家族织锦衍生品的设计为例,进行用户需求的深度挖掘,梳理设计机会点,设计出符合用户需求和富有情感的非物质文化遗产衍生品。

The work aims to study the application of contextmapping method in the derivative design of intangible cultural heritage.According to the key nodes of product design,situations were divided into cultural situation,user situation and design situation.The derivative design method of intangible cultural heritage based on contextmapping was explored in combination with design process and related situations,and its feasibility was verified through cases.With the design of Tujia brocade derivatives as an example,the user needs are delved and the opportunity points for design are sorted out from such three dimensions as cultural analysis,persona and contextmapping,so as to design intangible cultural heritage derivatives that conform to user needs with emotions.