游艇设计中感性意象空间的构建

The Construction of Perceptual Image Space in Yacht Design

目的构建游艇设计中的感性意象空间,为游艇的造型设计提供了较为科学的参考依据。方法采用调查问卷的方式筛选出代表游艇感性特征的词汇,广泛收集世界知名船舶游艇公司的官方网站、大型游艇交易网站,游艇杂志及游艇论坛上高端游艇的外观图片,并筛选出具有代表性的游艇样本图片;运用语义差异法对游艇样本图片的感性意象进行定量评价;运用SPSS因子分析法提取了感性意象的公因子;运用SPSS统计分析软件对游艇感性意象词汇之间存在的相关性进行了探究;运用聚类分析法对游艇感性意象进行分类。结果提取了不同类型的游艇感性意象,构建了游艇的感性意象空间。结论通过对游艇感性意象空间的构建,对于游艇设计中把握不同类型的游艇感性意象具有指导意义。

The work aims to construct a perceptual image space in yacht design,which provides a scientific reference for yacht design.The questionnaires were used to screen out the vocabulary representing the perceptual characteristics of the yacht.The high-end yacht pictures on official websites of the world-renowned ship and yacht companies,large yacht trading websites,yacht magazines and yacht forums were collected,and the representative pictures of yacht samples were screened out.The semantic difference method was used to quantitatively evaluate the perceptual images of the yacht sample pictures.The SPSS factor analysis method was used to extract the common factors of the perceptual image.The SPSS statistical analysis software was used to explore the correlation between the yacht’s perceptual image vocabularies.The cluster analysis was conducted to classify the yacht’s perceptual images.The perceptual images of different types of yachts were extracted and the perceptual image space of the yacht was constructed.The construction of the yacht’s perceptual image space is of guiding significance to grasp the perceptual images of different types of yachts in yacht design.