基于地域文化符号的京津旅游体验再设计研究

Redesign of Beijing-Tianjin Tourism Experience Based on Regional Cultural Symbols

目的旅游体验是体验经济发展下的产物,适应于当下旅游者的旅游需求。旅游者在旅游过程中,通过观赏、消费等方式体验到放松、新奇的心理感受。通过研究旅游体验环节的自身特性和用户需求,深入挖掘可设计角度,结合京津地域文化符号,将其融入设计之中,以满足旅游者的需求,挖掘体验环节的设计点。方法通过地域文化分析和举例论证,分析当下旅游者隐性需求,发掘旅游体验环节特性。结合京津文化符号特质和案例分析,定位未来旅游体验发展趋势并创新体验环节的设计方法。结论当下的旅游体验设计模式多流于形式,因景区资源差异或环境容量限制等因素造成旅游者体验差强人意。聚焦京津文化符号特点,围绕旅游者需求,基于这些复杂因素,系统阐述更深刻、灵活的体验设计产品的建设方法与途径,为旅游业的发展提供新的思路和方法。

Tourism experience is the product of experience economy development,and adapts to the current travel needs of tourists.In the process of tourism,tourists experience relaxing and novel psychological feelings through viewing and consumption.The work aims to dig deep into the design angle by studying the characteristics and user needs of the tourism experience link and combine the regional cultural symbols of Beijing and Tianjin into the design to meet the needs of tourists and excavate the design points of the experience link.Through the analysis and demonstration of regional culture,the hidden needs of tourists were analyzed,and the characteristics of tourism experience links were explored.By combining the characteristics of Beijing-Tianjin cultural symbols and case analysis,the development trend of future tourism experiences was positioned and the design methods for the experience link were innovated.The current design model of tourism experience is more formal,and the tourist experience is unsatisfactory due to factors such as scenic resource differences or environmental capacity constraints.Focusing on the characteristics of Beijing-Tianjin cultural symbols,and centering on the needs of tourists,the construction methods and approaches of more profound and flexible experience design products have been systematically explained based on these complex factors,providing new ideas and methods for the development of tourism.