兵马俑元素在文创产品中的设计运用

The Design Application of Terra-Cotta Warriors’Elements in Cultural and Creative Products

目的基于秦始皇兵马俑元素的服装类文创产品的设计研究。方法运用文献资料法、田野考察法及实践性研究等方法,对秦始皇兵马俑元素在文创T恤中的设计如何更好地服务于兵马俑文化交流及可行性,如何对文化传播起到更加积极的促进作用进行研究。并以兵马俑为元素的文创T恤的设计为例,探索如何将文化元素更好地融合于文创产品中。结论文创产品在当下得到了大量的关注,也有了更好地发展。作为文化的衍生品,文创产品应该肩负起文化交流和推广的责任。通过有效地提取及筛选兵马俑元素,使兵马俑文创T恤更好地起到兵马俑文化的推广和文化交流作用。文创产品作为文化的媒介,应更好地肩负起文化传递的工作,让文创产品不再只是简单的周边产品,而是能够对文化传播起到促进作用的好产品。

The work aims to study the design of cultural and creative costume products based on the elements of the Terra-Cotta Warriors in the mausoleum of the first emperor of Qin.Literature review,field investigation and practical research were used to study how to better serve the cultural exchange and feasibility of the Terra-Cotta Warriors and how to play a more positive role in promoting cultural communication.Furthermore,taking the design of the cultural and creative T-shirt with the Terra-Cotta Warriors as an example,how to better integrate cultural elements into the cultural and creative products was explored.Cultural and creative products have received a lot of attention and developed better.As cultural derivatives,cultural and creative products should shoulder the responsibility of cultural exchange and promotion.Through the effective extraction and selection of the elements of the Terra-Cotta Warriors,cultural and creative T-shirt with the Terra-Cotta Warriors can better promote the culture of the Terra-Cotta Warriors and cultural exchanges.Cultural and creative products,as the media of culture,should better shoulder the work of cultural transmission,so that cultural and creative products will be no longer just simple peripheral products,but good products that can play a role in promoting the cultural communication.